BIG WIN FOR ABS-CBN
Written by RB Jane
Reader’s Digest Annual “Trusted Brands Awards” declares ABS-CBN as consumers’ most trusted brand that performs exceptionally and winning their category.
This Platinum Award is given to ABS-CBN for the 5th consecutive years as a brand in trustworthiness and credibility, quality, value, innovation, social responsibility, and understanding its customer’s needs.
Also awarded and won as Most Trusted TV News and Current Affairs Presenter is the Philippine favorite veteran broadcast journalist Noli de Castro.
Ted Failon is named as Most Trusted Radio Presenter for DZMM Radyo Patrol, 630 anchors.
Big won as Most Trusted Entertainment/Variety Presenter to Vice Ganda for the program “It’s Showtime” and “Gandang Gabi Vice.”
With more than 8,000 participants were surveyed from key market regions: (1) Philippines, (2) Singapore, (3) Malaysia, (4) Hong Kong, and (5) Taiwan. From categories of products and services across a broad range of industries were included in the survey.
The Reader’s Digest Trusted Brands Award has sought to discover the majority’s preference and standards in buying and subscribing to service by collaborating with buyers who can vouch for each of the brands’ excellence since its launch in 1998.
“For the past 67 years, ABS-CBN’s mission is to be in the service of the Filipino, and to be voted as a trusted brand is a testament of how through our brand of service we’ve earned the trust and support of millions of Filipinos that we have served. This award also serves both as a reminder and an inspiration of how at all times we should give our best and most meaningful service to inspire and uplift Filipinos wherever they may be,” Cookie Bartolome, the ABS-CBN Integrated Marketing and Consumer Experience head, said.
“I am so grateful that you appreciate my work as an entertainer. God bless you guys,” as Vice Ganda says after being named the Most Trusted Entertainment/Variety Presenter.
By winning the awards, it is a boost for the network to strive much harder for its causes and fight tougher for its aim, especially now that they are facing a greater challenge in their services.