Lapu-Lapu City promo videos are drawing online scrutiny after netizens questioned the alleged use of artificial intelligence (AI) in government-produced materials, sparking wider discussion on transparency, digital ethics, and public communication.

Promotional videos released by the Lapu-Lapu City government have sparked online discussion after netizens raised questions about the possible use of artificial intelligence (AI) in the materials, putting the spotlight on transparency, digital ethics, and the growing role of technology in public communication.

The videos, posted on social media accounts associated with Lapu-Lapu City Mayor Cindi King Chan, were intended to highlight the city’s services, tourism appeal, and ongoing initiatives. However, instead of focusing solely on their message, online users began dissecting the visuals, pointing out elements they believe suggest AI-generated or AI-enhanced content. These observations quickly gained traction, prompting debate across various platforms.

City officials have not confirmed whether AI tools were used in producing the promotional materials. Supporters of the campaign argue that the videos are modern, creative, and effective in capturing attention in a highly competitive digital space. They add that the use of advanced technology, including AI-assisted editing, is increasingly common in both private and public sector communications worldwide.

Critics, on the other hand, have called for clearer disclosure, stressing that government-produced content should be transparent about how it is made, especially when emerging technologies are involved. Some netizens expressed concern that undisclosed AI use could blur the line between authentic representation and digital enhancement, potentially affecting public trust.

The issue has also reignited broader discussions about AI governance in the Philippines. While AI tools are becoming more accessible and widely adopted, there are still limited guidelines on their use in government communications. Legal and technology experts note that AI itself is not inherently problematic, but clarity and accountability are essential, particularly when public funds and official messaging are involved.

Lapu-Lapu City is not the first local government unit to face such scrutiny. Across the country, government agencies have increasingly turned to digital platforms and innovative media strategies to reach constituents, especially younger audiences. This shift has made visual storytelling more sophisticated, but also more vulnerable to questions about authenticity and ethical standards.

Observers point out that the controversy may serve as an opportunity rather than a setback. By addressing the concerns directly, local governments can help set best practices for responsible AI use, including proper disclosure and clear communication with the public. Transparency, they say, can strengthen trust and demonstrate that technology is being used to enhance, not mislead, public information.

As of this writing, the promotional videos remain online and continue to circulate widely, generating both praise and criticism. Whether the city clarifies the production process or introduces new guidelines, the conversation underscores how rapidly evolving technology is reshaping governance, public relations, and citizen engagement.

For many Filipinos, the debate goes beyond a single set of videos. It reflects a growing awareness of AI’s influence in daily life and a call for thoughtful, transparent use of technology—especially when it comes from those in positions of public authority.