In a dedicated effort to enhance customer experience, Mactan-Cebu International Airport (MCIA) has initiated its transformation into a Silent Airport, marking a pioneering move in the Philippines. Embraced by top airports worldwide, this endeavor sets the stage for a truly world-class experience at MCIA.
Silent airports are characterized by their minimal or complete absence of announcements over loudspeakers. This transition is designed to mitigate noise pollution and foster a serene atmosphere for travelers. Rather than verbal announcements, silent airports frequently utilize visual displays, electronic signage, and mobile notifications to communicate essential information such as boarding times, gate adjustments, and security notices.
Singapore Changi Airport and Amsterdam Airport Schiphol are leading examples of airports worldwide that have successfully implemented silent airport practices.
While Mactan-Cebu International Airport (MCIA) is currently in the initial phases of its transition towards becoming a silent airport, it is gradually reducing repetitive announcements while prioritizing essential ones. Passengers can anticipate a smooth transition period until they become accustomed to a system where all announcements are eliminated entirely.
Athanasios Titonis, CEO of Mactan-Cebu International Airport, foresees that the transition will make the travel experience to and from MCIA more enjoyable, establishing it as the premier gateway to tourism in the Philippines. “We continuously monitor advancements in the aviation industry to implement at MCIA, prioritizing the highest level of passenger experience. Our goal is to ensure that the passenger journey at MCIA aligns with global standards, inspiring foreign visitors to choose us as their gateway to discover the Philippines.”
“While adjustment may be necessary, our dedication is steadfast in guiding all passengers through each phase to ensure inclusivity throughout this journey.” Titonis added.
Ricia Montejo, Head of Customer Experience at Mactan-Cebu International Airport, emphasizes that their choice to transition into a silent airport stemmed from actively listening to passenger feedback and identifying pain points. “Passenger feedback and pain points have consistently served as primary drivers for change and advancement here at MCIA. Our operational philosophy revolves around the belief that the vacation experience begins the moment travelers set foot in our airport, and our commitment is to ensure a holistic experience by providing a peaceful environment.” (PR)
